Will Copyright Kill Social Media?

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Making Computers Smart:
A Dumb Idea?

(Moderator: John Markoff, Barney Pell, Elizabeth Charnock, Nova Spivack)

Some innovators claim that techniques such as pattern recognition, natural language processing, and structured semantics will usher in the new age of the intelligent Web.  Are they on to something, or is the messiness of today’s Internet a strength rather than a limitation?

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(Moderator Jerry Michalski; Hosts Deborah Schultz and Jeanne Logozzo)

Relationships are the new marketing. During a series of discussions, we'll explore how individuals are driving new rules for business as they participate in the new network, use new tools and demand a higher level of interaction.

On-site: Leave your titles at the door and create a personalized name tag that tells us something about yourself: nicknames, interests, communities, etc. You can unmask your business identities later in the day.

9-10:30: Introducing the Relationship Economy
(Jerry Michalski, David Weinberger, Doc Searls)

The Cluetrain Manifesto launched the meme, "markets are conversations" back in 2000. How have these conversations changed marketing? What lessons have we learned?

10:30-noon: The Changing Forces in Advertising
(Leszek Izdebski, Ted Shelton, Dick Costolo, Ryan Freitas, Evan Williams)

Where's the money? If business is invested in more traditional advertising, what will happen as individuals continue to exercise their increasing power?

Better Broadband?

(Moderator Esme Vos, Joanne Hovis, David Young, John Muleta, David Isenberg)

Novel alternatives -- some technical, some organizational -- propose to deliver more powerful, cheaper, and more accessible connectivity to power a new generation of services.  Are any of these viable? What will it take for them to succeed?  And how will business and policy issues influence the quality of broadband available to users ?

Virtual Life or Virtual Hype?

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1:00-2:30: Research and Relationships
(Discussion Lead Max Kalehoff, Aaron Coldiron, Amy Shenkan, Ellen Konar)

When it comes to relationships, research is about more than metrics. How can businesses measure the value of their relationships? And, with the massive amounts of content being generated by individuals, how do they harvest it into meaningful market analysis?

2:30-4:00: Where's the Innovation?
(Lightning Talks)

It's out there, and it's happening in the most unusual places. Participate in a creative lightning round with a surprising group of people -- with roots in hip hop, non-profit, politics, etc. -- who happened upon marketing success by building communities, one relationship at a time.

Rewiring Politics

(Julius Genachowski, Viktor Mayer-Schoenberger, Andrew Rasiej, JD Lasica)

In the US, the 2008 campaign is shaping up to be the first to use the Internet as a core tool from the outset.  Globally, debates about Internet governance raise the question of whether the fundamental relationship among individuals and political institutions is changing. Is it time to reshape the very notion of politics?

Challenge Roundtables

We open the floor for some of our fantastic attendees to give presentations on their areas of expertise, or other issues they are passionate about.