Media Center

Supernova is the place for innovative technologies, companies, and individuals to gain focused exposure -- whether to the key industry influencers at the conference, or to the community at large through press and blog coverage.

Thought Leadership

Supernova and its organizer, Kevin Werbach, are well-known for influential technology insights.

		At the Tech-Business Interface (7/6/06) BusinessWeek Online interviews Kevin on the themes of Supernova 2006.
		Supernova 2005: It's a Whole New, Connected World (7/27/05) A special section of Knowledge@Wharton covering key topics from Supernova 2005.
		Conferenza Premium Report (8/05) "As we continue to sift through the rapid changes in the tools and techniques for managing in a decentralized world, Supernova will remain one of our prized filters."
		Wikis, Weblogs and RSS: What Does the New Internet Mean for Business? (6/15/2005) Kevin discusses the impact of new decentralized business tools with three Supernova 2005 speakers.
		Can Your Firm Develop a Sustainable Edge? (6/1/2005) Kevin interviews Supernova 2005 speakers John Hagel and John Seely Brown for their views on the relationship of decentralized technology to business strategy.
		Guns, Games, and Style (4/29/05) What's the connection? Kevin explains why these are three surprising drivers of techology innovation in the years ahead. We'll cover them at Supernova 2005.
		Blogs, Everyone? Weblogs Are Here to Stay, but Where Are They Headed? (3/23/05) Kevin discusses how blogs may be the next extension of the Web.
		The Surging Tides of a Digital Torrent (1/26/05) Kevin's thoughts on some of the topics we'll explore at Supernova 2005.
		Anticipating a Post-Web, Post-PC World (5/22/03) Well before the notion of "Web 2.0" comes into vogue, Kevin outlines the next technology innovation wave.
		Tech's Big Challenge: Decentralization (10/24/02) Kevin explains why the themes at the heart of Supernova are so critical to the future of the technology industry.

Top-Tier Press Coverage

Leading trade and general business publications from around the world cover both Supernova itself and the companies represented. Below are a few examples of recent coverage:

		Second Life Teaches Life Lessons (April 6, 2005) "Werbach is coordinating a program for the forthcoming Supernova conference on emerging technologies and business implications that will immerse Wharton students and conference attendees in [the massively multi-player online game] Second Life. There, they will start businesses, advise some already in existence and compete to see who is most successful."
		The New Networking (August 7, 2004) Supernova as an example of technology conferences providing wireless connectivity and sparking active commentary by attendees.
		In the Lecture Hall, A Geek Chorus (July 24, 2003) How wireless connectivity and online community tools at Supernova alter the conference environment.
		Social Issues Surround Social Software (June 25, 2004) "[P]anelists at the Supernova 2004 conference here agreed that the social dynamics around the use of burgeoning collaboration tools such as online social networking services, Weblogs and wikis are often as important as, if not more important than, the technologies themselves."
		IP Versus IP (June 25,2004) Description of the Supernova 2004 session on the legal and business issues around peer-to-peer file sharing and other intellectual property topics.
		New Ways to Communicate (April 13, 2003) "I found myself interested not only in the content of the conference but also in the technology that the attendees were using."

Plus, the Power of the Blogosphere

Dozens of influential bloggers cover Supernova every year. Some are attendees at the conference; others observe remotely using our suite of online community tools.

"Supernova's impact reverberates due to the amplified word-of-mouth." --Evelyn Rodriguez, Crossroads Dispatches